Market entry

Selling in Serbia from abroad: local stock, cash on delivery, fiscal receipts

If you sell online in the region or further away and want Serbian customers, you need three things they expect: stock in the country, cash on delivery and a fiscal receipt in the parcel, plus a company registered in Serbia to sell through. PAKUM provides the first three as a 3PL fulfilment centre in Serbia and works with your Serbian company, with couriers, returns and software included.

Why local stock

The Serbian market pays cash on delivery

Most online purchases in Serbia are paid in cash to the courier at the door. Customers rarely pay in advance to a foreign store, parcels from abroad go through customs and take longer, and every day of waiting raises the share of refused parcels. Brands that enter Serbia with local stock sell the way local stores do: order today, delivery in a few days, payment at the door.

How it works

From your warehouse to a Serbian customer's door

Company and goods in Serbia

You register a company in Serbia (or use the one you have) and the stock comes in on it: you ship a pallet or parcels to our warehouse, or the goods come straight from your supplier with a forwarder clearing customs on your Serbian company. We receive, verify and barcode every item.

Orders flow from your store

Your Shopify, WooCommerce or funnel store is connected to TopOMS. Orders appear in the software and stock levels go back to the store.

We pack, ship and collect

Each order is packed with scan control and handed to a Serbian courier with a fiscal receipt. The courier collects cash on delivery; we pay out per settlement and handle returns.

Parcels ready for cash-on-delivery shipping
What you get

One partner for the whole Serbian operation

Warehousing by the space your goods occupy, pick and pack with scan control, all Serbian couriers under one contract, cash-on-delivery collection with a fiscal receipt on every parcel, payout of collected amounts, returns inspection and restocking, and a named contact for your account.

You follow everything in TopOMS: live stock per product and variant, the status of every shipment from order to delivery, COD records and reports.

Good fit for

Who sells in Serbia through PAKUM

Regional brands

Stores from Croatia, Slovenia, Bosnia and Herzegovina, Montenegro and North Macedonia that already sell online and want a second market without a second warehouse.

EU, UK and Turkish brands

Brands with a product that works in the region and a marketing team that can run Serbian campaigns; we take care of stock, delivery and cash collection.

Dropshippers and importers

Sellers who ship from China or the EU today and lose sales to delivery time and no cash on delivery; see dropshipping fulfilment.

Pricing

What a quote for a foreign brand contains

Receiving per delivery or per item, storage by occupied space, packing per parcel with an add-on per extra item, courier cost per shipment by weight and COD, COD handling and returns. Every item has a unit, VAT and validity period; nothing is charged that is not in the quote. How pricing is built is explained on the pricing page. Send us your product range, target monthly volume and country of origin and we come back with a quote and the steps for your Serbian company, stock and store connection.

Ready to sell in Serbia?

Send us your store link, product range and expected monthly volume. We reply with a quote and the steps to your first Serbian order.

Get a quote
FAQ

Selling in Serbia from abroad: frequently asked questions

Why do I need stock in Serbia instead of shipping from abroad?

Serbian customers overwhelmingly pay cash on delivery and expect delivery within days. Parcels from abroad go through customs, cannot be paid on delivery and arrive late, which hurts conversion and increases refusals. Local stock removes all three problems.

Do I need a Serbian company?

Yes. We work with brands that have a company registered in Serbia. You open the company, the stock is delivered to our warehouse on it (you ship it, or a forwarder you choose clears and delivers it), and we pack, ship, collect cash on delivery and issue fiscal receipts on its behalf.

Who issues the fiscal receipt and collects the cash?

We do, on every parcel, through the courier, on behalf of your Serbian company. Collected amounts are paid out to that company per settlement, with a statement per order.

How do I get my goods into your warehouse?

By truck or parcel service from your country, or straight from your supplier with a forwarder clearing customs on your Serbian company. Goods are received with verification and barcoding and are ready to sell once they are in the software.

Do I need to travel to Serbia to start?

No. Onboarding, store connection and receiving are handled remotely; you can visit the warehouse by appointment if you want to.

Which countries do you work with?

Brands from the region (Croatia, Slovenia, Bosnia and Herzegovina, Montenegro, North Macedonia) and from the EU, UK, Turkey and China that want to sell to customers in Serbia. We ship within Serbia.