Fiscal receipts
Retail sales to consumers in Serbia require a fiscal receipt issued through the e-fiscalisation system. Every parcel we ship leaves with one, so the customer receives it with the goods.
Guide
Fulfilment in Serbia: what European e-commerce brands need to know
Serbia is a market of a few million online shoppers who pay cash on delivery, expect delivery in days and a fiscal receipt in the parcel. This guide explains what changes when you sell into Serbia from the EU, the UK, Switzerland, Turkey or the region, and how a Serbian 3PL like PAKUM handles it.
Market basics
Serbia in one paragraph
Serbia is outside the EU customs union, uses its own currency (the dinar, RSD) and has a mature e-commerce habit built on cash on delivery through domestic couriers. Shoppers compare prices, expect delivery within days and return parcels they do not want at the door. A foreign store shipping from abroad competes with local stores that offer all of that; local stock through a fulfilment partner puts you on the same footing.
Customs and VAT
Moving stock into Serbia
Goods entering Serbia are imported and customs-cleared. Import VAT applies at the standard rate (20 percent, with a reduced rate for certain goods), and duty depends on the tariff code and origin. Products of EU origin can qualify for preferential treatment under the EU–Serbia Stabilisation and Association Agreement with proof of origin.
The importer of record is your Serbian company. You can ship the goods to us yourself, or a freight forwarder clears them on that company and delivers them so the goods arrive straight into the warehouse, received, verified and barcoded. Confirm tariff and VAT treatment for your products with a customs broker; we go through it together before the first shipment.
Selling rules
Fiscal receipts, consumer rights and returns
Right of withdrawal
Serbian consumer law gives buyers of distance purchases a statutory right to withdraw and return the goods. Returns come to our warehouse, are inspected and restocked; see returns.
Refused parcels
Cash on delivery means some parcels are refused at the door. They come back to stock; repeat refusers are flagged in the software so you send fewer parcels in vain.
Couriers and payment
Cash on delivery through domestic couriers
Parcels travel with domestic couriers such as BEX, AKS, Post Express, D Express and City Express. The courier collects the cash at the door and remits it; we pay collected amounts out to you per settlement with a statement per order. Through PAKUM you use all of them under one contract and one statement, without signing with each courier. Details are on the cash on delivery page.
Localisation
What your store needs for Serbian customers
Product pages in Serbian (Latin script), prices in dinars, cash on delivery as the default payment method and a Serbian phone number or messaging channel for customer questions convert best. Your Shopify, WooCommerce or funnel store can serve a Serbian storefront while orders flow into TopOMS and ship from our warehouse; see store integration.
Getting started
From first call to first Serbian order
Call and company
We go through your products, volume and country of origin. You register a company in Serbia (or use the one you have), and we agree the intake and fiscal setup with you and its accountant.
Stock and store
Goods are shipped or imported into the warehouse, your store is connected and a test order confirms the flow.
Launch
Orders ship cash on delivery with fiscal receipts; you follow stock, shipments and payouts in the software.
FAQ
Fulfilment in Serbia: questions European brands ask
Is Serbia part of the EU customs union?
No. Serbia is an EU candidate country outside the EU customs union, so goods sent to Serbia are imported and customs-cleared. Import VAT and any duty are assessed at import; EU-origin goods can qualify for preferential treatment under the EU–Serbia Stabilisation and Association Agreement with proof of origin. We go through the details with you and a customs broker before the first shipment.
Do I need a Serbian company to sell in Serbia?
Yes. Sales to Serbian consumers with cash on delivery and fiscal receipts run through a company registered in Serbia. You open the company, the goods are imported on it (you ship them, or a forwarder you choose clears and delivers them) and stored in our warehouse, and we pack, ship and collect on its behalf.
How do Serbian customers pay?
Mostly cash on delivery to the courier at the door. Card payment online exists but converts worse for stores customers do not know yet, which is why local stock and cash on delivery matter so much.
Which language and currency should my store use?
Serbian (Latin script) product pages and prices in Serbian dinars (RSD) convert best. Customer messages in Serbian are expected; we can advise on what works for our own brands.
How fast is delivery inside Serbia?
Couriers deliver nationwide, usually within a few working days from hand-over, faster in Belgrade, Novi Sad and Niš. Exact times depend on the courier and destination; we agree the cut-off and hand-over schedule in the quote.